Posted 31 July 2011 - 08:17 PM
It can't. If it's Real Bespoke it will have it's cost, as you point out. So if it's that cheap, or even simply too cheap, they save money somewhere. Outsource to Asia? Why not. It doesn't mean the suit has to be of lower quality (though thorough fittings are compromised) but if they start playing with factors so as to save money, there will be some quality lost. Depending on the final price and the quality you get, that may or may not be justified.
Bespoke, however, it is not. As we all know, you can't actually create a definition for bespoke that holds up in all countries and in all business models, and frankly, I'm tired of the discussion. What I will never tire of though, is getting upset about people who misrepresent what they do. If you sell a suit for $500 it simply is not bespoke. Saying that it is simply means lying to people.
Received an email the otheIf he thinks I am even remotely interesting in selling suits at around $350 he hasn't even seen my website. Which means his marketing stinks. Which is a good thing, because at least he won't prosper and be allowed to befuddle people. A certainty I further enjoy, seeing the quality of writing on his website (which was completely broken - some way to score a new client eh). Was of a mind to write back and tell him off for trying to essentially scam people, but thought the better of it.
In essence, the true test of bespoke is basically looking at the way a tailor presents himself: If his message can be summarised as: 'Really good suits, at good prices, no bullshit' there is a fairly good chance it's real bespoke. Either that, or he's a crook in which case he'll soon be out of business.
A suit does indeed take some 80 hours of labour. Even if you get the making done in Asia, and you save 50% on labour costs, you still have costs in infrastructure, shipping, communications, not to forget money held in float for longer due to the obvious delay caused by outsourcing and you'll see that if a Real Tailor normally charges say $3000 for a suit and starts offering an Asian made, more affordable solution, the suit should still cost something like $2000 or whatever it works out to. Not something insanse like $800 because that would mean it's not a cheaper bespoke suit - it's no longer a bespoke suit.
Sure, I believe your work rocks, but... have you considered, how are you going to sell that stuff?
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