I would have to agree with Tailleuse in the upper Midwest; it's similar here. I did laugh at the point ChiTownTailor made; my husband was dressed nicely when I first met him at a wedding. Eighteen years later, a bunch of kids; not bad at all. First impressions do matter. (But neither of us looked like ChiTownTailor's picture ever!)
My husband works at an office (computer engineering) where even the boss dresses in jeans, t-shirt, whatever, most of the time. As my kids and I have become more conscious of matters of dress and taste, we've had those "tee hee hee" moments, realizing people are dressing as if they are heading to the barn to do the chores. (Yes, I was a country kid.) On a related funny note, one day, my husband wore a tie to work (I guess he just felt like it.), and he was told, "don't do that too often; they might come to expect it!"
It may seem odd, but my husband has noticed that he thinks more clearly when his clothing fits right; it frees him to do a better job, and that's whether he's wearing wool slacks or jeans. And he's far more comfortable in natural fiber than sticky polyester.
On shoes, he learned the hard way in college that the price of good shoes is far less expensive than a trip to the podiatrist.
I'm not a judge of the markets, but I do think Schneidergott (I think) made some good suggestions in a different thread on holding real life sessions to explain and promote the idea of bespoke tailoring. I would guess there's a lot of people who haven't heard of the idea, but if they knew they had the option for good fit and could afford it, the choice would be quick and easy.
In the U.S., it should be noted that there is very little education currently in the public schools related to clothing, fabric quality, etc. Most people are taught to look for the sales and pay attention only to the name brand. I think tailors need to start from the basics in explaining the differences between off-the-rack, made-to-measure, and bespoke....and then slowly explain the difference between good cloth and made-to-wear-out cloth.
I think a lot of people are hungry for something that is not disposable in this day and age.
Edited by cperry, 24 January 2015 - 10:06 AM.